Webinars Articles

The Hook & Call

The Hook & Call

An innate human trait known as Confirmation Bias causes us to pay closer attention to things we like or agree with. Take the news, for example: conservatives tend to follow one news source while liberals follow an entirely different one. Is the news between these two channels substantially different? No, it isn’t. The difference lies in the way the facts are presented. With every remark, facial gesture, and literary trope, news providers can present the same fact to two people on opposite sides of the political spectrum – and have them both believe the fact proves a point in their favor.

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The Science Of Storytelling

The Science Of Storytelling

How do stories work inside our brains? Is it more than just good guys and bad guys? Beginning, middle, and end? This strategy is focused on the brain science behind storytelling, and it will help you assemble a compelling, emotional story that STICKS in peoples'...

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The IKEA Effect (“The Fluggen Flaggen”)

The IKEA Effect (“The Fluggen Flaggen”)

If you've ever been to an IKEA, you know it's a massive warehouse filled with endless household items. It's easy to get lost in its labyrinth and even more easy to get lost in the assembly instructions provided with their furniture. It turns out, however, that despite...

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The Strong Promise

The Strong Promise

All people everywhere try to avoid risk. We have different levels of risk "tolerance," but on the whole we avoid it if we can. So it's not surprising that risk itself is a big turn-off for many prospects. In "The Strong Promise," we'll be exploring a few ways to...

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Zeigarnik Ad Campaign

Zeigarnik Ad Campaign

The pressure of an incomplete task is something every human being experiences. The Zeigarnik Ad Campaign strategy taps into this mental effect by giving you the ability to "task-ify" your advertising campaign and move people into 1-on-1 conversations faster than you...

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The Strong Thank You

The Strong Thank You

Sunk Cost Bias is something we experience when deciding whether or not to continue investing in something we've already spent time, money, or effort into getting. In The Strong Thank You strategy, we use an ethical application of the Sunk Cost Bias to boost your sales...

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The Choice Optimizer

The Choice Optimizer

Avoiding information overload with your customers is essential to keep their attention during the sales process. Yet, when many companies provide purchase options, they unknowingly overload their prospects with too many choices, leading to what's known as "choice...

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